One way to deliver truly empathetic customer service is to imagine your customer is a close relative.

• You’d be sure to give a close relative your best advice.
• You’d demonstrate patience, understanding, and caring for a close relative, even if they were tough to deal with.
• You’d use your expertise to ensure your close relative had a great experience and didn’t encounter any problems.

Using this technique can make demonstrating empathy, ahem, relatively easy.