New Customer Experience Tip: Relative Understanding Unassigned Page 6 years ago RELATIVE UNDERSTANDING One way to deliver truly empathetic customer service is to imagine your customer is a close relative.You’d be sure to give a close relative your best advice.You’d demonstrate patience, understanding, and caring for a close relative, even if they were tough to deal with.You’d use your expertise to ensure your close relative had a great experience and didn’t encounter any problems.Using this technique can make demonstrating empathy, ahem, relatively easy.